Pillar 1
The three statements, cash flow, ratios, and the CFO mindset — the bedrock everyone needs before the technical pillars.
Pillar 1 is the foundations layer: how the P&L, balance sheet, and cash flow statement actually connect; why cash flow lies less than EBITDA; the 10 financial ratios that matter and the dozens that distract; what "unit economics" really means in practice; and the difference between operator thinking and CFO thinking. Designed for finance professionals stepping into the role and for operators who need fluency before partnering with their CFO. The other pillars assume this is already there.
Wave 1 · Live
Full modules: narrative, interactive visuals, templates, and CFO-style quiz.
5
modules
P&L, balance sheet, cash flow — same business, three angles. How a single transaction propagates through all three.
Operating / Investing / Financing — and why cash flow lies less than EBITDA.
Liquidity, leverage, profitability, efficiency — what they reveal and which combinations matter.
Contribution margin, payback, LTV/CAC — what they say about whether the business scales.
How the CFO role differs from controller, finance manager, or commercial lead — and what the pivot demands.
Building in public. Modules launch in waves. Wave 1 (live): variance analysis, KPI design, and driver-based modeling. Wave 2 (in authoring): rolling forecasts, scenarios, and management reporting. Suggest a topic or share feedback at hola@deabaco.com.
Where to next?